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Healthcare Scale Case Study

Andalusia Hospitals — Operational Architecture

Andalusia is one of the most leading regional players in the healthcare provision space in the Middle East. With a network of general hospitals, specialized medical centers, and polyclinics across Saudi Arabia and Egypt, Andalusia has built a unique footprint both in service spectrum and geographically. Founded in 1984, it started as a single hospital in Jeddah and grew over 36 years to own several healthcare facilities.

Decreasing Cost Per Leads

  • • Adjusting Cost Ratio
  • • Buying Persona
  • • Innovate Content Benchmarks
Strategic Pillar Goal Of Initiative Metrics To Measure Success
Branding
  • 1. Developing Clear Corporate Identity & Branding Manual.
  • 2. Building Unique Marketing Messages — Target Persona For Each Services And Products.
  • 1. Visual Appearance Adjustable With Machine Learning AR & VR.
  • 2. Brand Architecture.
Marketing Automation
  • 1. Activate A Strict CRM.
  • 2. Frequently Public Media Appearance.
  • 3. Initiate Corporate Social Responsibility.
  • 1. Following With Patients Profiles.
  • 2. Frequently Communications With Patients.
  • 3. Increasing Actual Engagements And Conversion Rate.
Public Relations
  • 1. Brand Awareness.
  • 1. Increasing Business Opportunities.
Digital Marketing
  • 1. Updated Efficient Digital Gate.
  • 2. Building Efficient Actually Community.
  • 1. SEO Compatibility & Increasing Organic Reach.
  • 2. Increasing Number Of Volume And Adjustable CR.

Branding

Goal Of Initiative
  • Developing Clear Corporate Identity & Branding Manual.
  • Building Unique Marketing Messages — Target Persona For Each Services And Products.
Metrics To Measure Success
  • Visual Appearance Adjustable With Machine Learning AR & VR.
  • Brand Architecture.

Marketing Automation

Goal Of Initiative
  • Activate A Strict CRM.
  • Frequently Public Media Appearance.
  • Initiate Corporate Social Responsibility.
Metrics To Measure Success
  • Following With Patients Profiles.
  • Frequently Communications With Patients.
  • Increasing Actual Engagements And Conversion Rate.

Public Relations

Goal Of Initiative
  • Brand Awareness.
Metrics To Measure Success
  • Increasing Business Opportunities.

Digital Marketing

Goal Of Initiative
  • Updated Efficient Digital Gate.
  • Building Efficient Actually Community.
Metrics To Measure Success
  • SEO Compatibility & Increasing Organic Reach.
  • Increasing Number Of Volume And Adjustable CR.