E-commerce Positioning Case Study
LARIMA — Start Your Day Fresh
When it come to ART concept LARJIMA Corporate Logo is a combination mark, include both text and icon, the two of them are working together to reinforce the brand.
Brand Concept & Linguistic Breakdown
- • LARJIMA is a unique concept because we introduce it based on diversity, passion and language intersection. We mix multiple definitions from culture, language and industry.
- • LARA: In ancient Egyptian mythology, means sun god, coming from Ra, the god of sun.
- • LARA: In Latin, Russian, Greek, and Italian means "Famous, Well-known, Beautiful".
- • LARA: Is a girl's name with Latin, Greek, and Russian roots, means "protection". It stems from the Latin word lares, meaning "household gods".
- • LARA: In ancient Roman religion and mythology, were the protectors of home and fields.
- • LARA: In business stands for Listen, Affirm, Respond, and Ask. The LARA method means to look for common ground between people in conversation.
- • RIMA: Means "Antelope", alternative spelling for JIMMA, in Ethiopia — Coffee's origin place.
Our Goal: We the meaning of our name become our principles and core value we target proof of our goal is the logic connection rather than just buying and selling. Our goal is to become one of the reasons for our customers' happiness.
Visual Identity Layout
Branding Manual (Packaging Lineup)
Digital Touchpoints & Campaigns