Identity Breakdown & Campaign Presentation
MR. BONO — Visual Architecture
Went the extra mile by offering the coffee lovers specialty coffee options combined with sophisticated sweets and baking identity structures.
Logo Anatomy & Conceptual Mapping
- • Hat: Relating directly to "Mr. Bono" personality.
- • Donut: The letter "O" is customized, symbolizing a fresh donut asset.
- • Smile: A curve underneath the slogan layout that represents "Makes you smile".
- • Typography: Premium customized bold letters representing stability.
- • Coffee Cup: The final letter "O" is re-engineered, symbolizing a fresh cup of coffee.
Corporate Identity Layout
